| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 4240 | Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) | Quelch, John A.;Beckham, Heather | Marketing | Marketing Management( 5497 ) |
| 2 | 9-500-070 | Priceline.com: Name Your Own Price | Dolan, Robert J. | Marketing | Marketing Management( 5497 ) |
| 3 | 9-505-031 | Nectar: Making Loyalty Pay | Deighton, John | Marketing | Marketing Management( 5497 ) |
| 4 | TB0333 | Southwest Airlines | Inkpen, Andrew | Other | Marketing Management( 5497 ) |